About
Momentum Cheer is Stoke on Trent's All Star Cheerleading programme, offering training for all abilities aged 3+. Our coaching team has a combined 35+ years of coaching experience and have won multiple world championships and national titles as coaches and athletes themselves.
We love to see people develop a passion for the sport, as well as become a part of our family. Our aim is to use the competitive and exciting world of cheerleading to develop life skills like teamwork, trust, love for others, and self worth.
Cheerleading, for us, is not about standing on the sidelines. It’s about training athletes to flip, throw and catch themselves and others. It’s about learning to jump higher and dance harder. It’s about working as a team and learning that everyone has a place and a role to play.
That said, it’s definitely not just a girls’ sport. The classes are for girls and boys, and every class has a high intensity fitness section. We also teach a section of jumps or tumbling (gymnastics) each week, and we spend time working on our stunting skills. This is where we learn to lift, throw and catch each other.
It’s hard work, in the best possible way, and anyone wanting to come along should bring a bottle of water and wear athletic clothing (nothing heavy or baggy, because you *will* get sweaty!) and a good, sturdy pair of trainers.
We also have extra training for those selected to be on our competitive teams. These teams are chosen at tryouts in early summer each year.
Momentum's Driving Force

Toni Graham
Program Director
Cheering since: 2003
Coaching since: 2005
Head Coach and Team Coach
BGU Coach Qualification levels 1-6
Enhanced DBS (formerly CRB) checked

Dave Knowles
Senior Coach
Cheering since: 2013
Coaching since: 2014
Senior Coach and Tumble Coach
BGU Coach Qualification levels 1-3
Enhanced DBS checked

Andrea Johnson
Coach
Cheering since: 2015
Coaching since: 2017
Rec Coach and Team
BGU Coach Qualification levels 1-2
Enhanced DBS checked

Kat Knowles
Program Director
Cheering since: 2007
Coaching since: 2009
Head Coach and Team Coach
BGU Coach Qualification levels 1-6
Enhanced DBS checked

Beth Porter
Coach
Cheering since: 2009
Coaching since: 2012
Team Coach
BGU Coach Qualification levels 1-2
Enhanced DBS checked

Sophie Lawrence
Assistant Coach
Cheering since: 2013
Coaching since: 2019
Assistant Team Coach